Company History

1938
Having served his motor vehicle apprenticeship at Victor Morralls in
Evesham Ernie Dudley moved to Evesham’s Ford dealer Coulters.
In 1938 he decided to go it alone and using land adjacent to his
parents house he set up a repair workshop repairing agricultural and
motor vehicles and soon added petrol sales. (As there was no mains
electricity in the area until the late 1950’s important sidelines
included recharging accumulator batteries and selling paraffin for
heating).
1954
As a number of local residents were not car owners Ernie was often
persuaded to give people lifts in his car (and on at least one occasion
lent his car to someone in order that they could take their driving
test). However it was not until 1954 that the company had its first
proper involvement in passenger transport. At this time Mr. Hugh
Stanley from Rous Lench had the contract form the Worcestershire
County Council to transport children from Abbotts Morton and Radford
to Rous Lench School. On his retirement the vehicle, an orange
Cheverolet school bus was purchased by Ernie, and Dudley’s had their
first school contract.
1956
By 1956 a Bedford Dormobile had been purchased, and the contract
for transporting pupils to Prince Henry’s Grammar School Evesham
from Abberton and Bishampton was taken over from Mr. Hutchins of
Bishampton.
1960
In 1960 the first PSV specification vehicle was purchased. Supplied
new by Wakefields of Worcester the 14 seater Karrier with Reading
body (Reg. No.810 AUY) was painted in black and silver (the only
Dudley’s coach ever to receive this livery). During these early years
many different makes were added to the fleet including chassis from
Sentinel, Commer, Bedford and of course Ford. With bodies by
Plaxton, Duple, Burlingham, Churchill and a rare 24 seat King &
Barnes body.
1973
During the 60’s the coach fleet colours changed from Red and cream
to Lilac and Cream. In 1968 Ernie’s son Christopher left school and
joined the company. In 1973 the fleet colours changed to Blue
and White. The early 1970’s also saw changes to the buildings an old
Nissan hut which had been used as workshop was demolished and a
new workshop built in its place.
1976
Not having his father’s natural ability in mechanics Chris’s interest
lay with the coach operation. In 1976 the companies first new large
coach was purchased, he may not have had his father’s mechanical
ability but Chris did share his affection for Fords and in September
a 53 seater Ford R1114 with Plaxton Supreme body was collected
from Scarborough. This Heralded a change in colour scheme and the
current company colours of green and cream were adopted.
1978
A further step away from the original business occurred in 1978
when the narrowing margin in petrol sales persuaded the company to
discontinue retail sales of petrol. It was during this period that
vehicle repairs for outside customers started to dwindle and the
workshop was almost wholly committed to maintaining Dudley’s
fleet of coaches.
1986
In 1986 the coach fleet and business of Royal Motorways of Redditch
was purchased when its then owner Mr. Sydney Strain decided to
concentrate on his forecourt sales at his Studley Road site. The
amalgamation of the two fleets led to changes at the Radford
premises a large parking area was made at the rear of the workshop
and in 1988 new offices were built on the site, replacing the original
workshop which had now become redundant.
2000
At the dawn of the new century the fleet livery was changed, still
retaining the Green/Cream theme ‘wavy lines’ were introduced along
the sides of the vehicles. At this time the Royal Motorways name
was revived with a distinctive Union Jack livery featured on one vehicle.
2002
On 1st May 2002 the business of Kingfisher Travel from Redditch was
acquired along with its 4 vehicles and 3 drivers. The fleet consisted
of a Bedford Duple 200, a Daf Duple 200, both of which were sold
immediately. The remaining 2 vehicles were a Bedford Plaxton which
had been converted to Volvo power and a 1984 Leyland Tiger with
Plaxton Paramount body both of which were part exchanged within
the next two years.
2004 - 2005
July 2004 Boomerang Bus Company (formally known as Warners
Fairfax) ceased operating and we took over the operation of Pershore
Plum Line, which we continued until June 2005.
At this time we also ceased operating two long running services.
Firstly our school coach service, which ran from the Evesham area
to The Worcester Private schools, which had been operating for over
20 years. The second service was the Redditch to Longbridge route,
which we took aver from Royal Motorways. The exact original start
date of this service is unknown but it has been running for over
50 years.
2007
In January 2007 the number of children travelling on our contract to
St Augustines High School increased so we converted L238 MUX into
a 70 seater school bus. This proved to be a popular size of coach and
the conversion of another vehicle, L908 NWW, followed. In August 2008,
a requirement from Worcestershire county council for a nearly new 70
seater for a specific school run led to the purchase of PR06 BET,
a Volvo B7R with Plaxton Profile body, factory built as a 70 seater
with a side mounted wheelchair lift. This brought the number of 70
seat vehicles in the fleet up to 3.
2008
2008 also saw the purchase of an 18 seater Toyoto Optimo, a 49 seater
Volvo B12M with Plaxton Panther body and a 51 seater Volvo B12m with
Vanhool T9 body.

2010
2010 saw a move forward with the purchase of a brand new Volvo 9700 Prestige Plus, the
first brand new coach since the 1980's. A full executive vehicle with chassis and body
built by Volvo. This new vehicle also saw a subtle change to the fleet colours with the
introduction of metallic greens to replace the previous base greens.
In addition to this a 2 year old Volvo B7R with Sunsundegui Sideral body
was purchased, with 43 seats it sits in the middle of the size range.
2011
2011 saw a number of changes in the fleet, with 4 of the older vehicles being sold. 2 of the
70 seat vehicles were sold, which led to the conversion of S753 CKO to a 70 seater in order
to keep 2 vehicles with 70 seats. With changes to London's low emission zone, it was decided
to invest in another brand new vehicle, a Volvo B9R with Plaxton Panther body. This one a
standard 53 seat vehicle to fulfill the need to convey a larger number of passengers in
comfort and add to the 2 existing vehicles complying with the new emission requirements.
2012
This year has seen the fleet grow once again with the addition of another brand new
Plaxton Panther bodied Volvo B9R. Again with 53 seats it is the sister to the Panther
purchased in November 2011.In addition a 22 seat Toyota Caetano Optimo was purchased to replace the 18 seater which has proved very popular. This 57 plate Optimo has the advantage of being slightly bigger and is 2012 LEZ compliant for going into London.
This brings the fleet size up to 19 at present, but with 2 up for sale.
